Magazine analysis

EIBIS - 2017


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424

Sessions


255

Unique visitors


26

Countries

General results

49% of traffic comes from referrals (eib.org). 37% comes directly. 78% of visitors use a desktop to view the magazine.


Direct

37%

Referral

49%

Social

13%

Organic

1%


Desktop

78%


Mobile

19%


Tablet

3%

Engagement

Engagement is slightly below the Instant Magazine average, but this is likely due to the fact that each page is targeted towards a different country. Visitors may not feel the need to read other pages.



Overall return rate

1.7

On average, people visit the magazine 1.7 times. Compared to other Instant Magazine publications (1.38 times) this is an increase of

20%


Avg. Pages per session

5.0

On average, people view 5 pages per session. Compared to other Instant Magazine publications (7.7 pages) this is a decrease of

-35%


Avg. session duration

03:14

On average, people spend 3 minutes and 14 seconds in the magazine. Compared to other Instant Magazines (3:42) this is a decrease of

-14%


Overlays opened

6


PDF downloads

121

Number of users per page & Average time on page

In the graph below, you can see the average time spent on each page. The red line indicates the number of users that viewed the page and thus gives an indication of time per user.


Denmark, Luxumbourg, the Netherlands, and Portugal are the pages with the highest average time on page.


Denmark has many more users than the other high-performing countries and is therefore the best performing page.


Exceptional Content Deserves
Exceptional Showcasing

EIBIS - 2017
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