Analysis

PwC and Instant Magazine


31 publications published in 2017

Sessions

24,338

Sessies

Users

14,540

Unieke bezoekers

Page views

162,665

Pagina weergaven

General Metrics


Direct

36%

Email

33%

Referral

9%

Social

7%


Desktop

59%


Mobiel

32%


Tablet

9%

Engagement



Avg. time on page

00:45

On average, people spend 45 seconds on a page. Compared to other Instant Magazines (36 seconds) this is a difference of

+22%


Avg. pages per session

7,3

On average, people view 6.7 pages per session. Compared to other Instant Magazine publications (7.5 pages) this is a difference of

-12%


Avg. session duration

03:30

On average, people spend 3 minutes and 30 seconds on a magazine. Compared to other Instant Magazines (03:35) this is a difference of

-2%


# of social shares

202

Email was the most popular way of sharing (101 share events). Linkedin came in second with 84 share events and Facebook took the third place with 17 share events


*This metric does not count secondary or manual shares

Exceptional Content Deserves Exceptional Showcasing

PwC 2017 analysis
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